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  • What Defines Great Corporate Culture?
    Industry News | Westwood

    What Defines Great Corporate Culture?

    When surveying the corporate landscape of today, you may have noticed things have really changed. More companies are seeking out more progressive cultures that value, uplift and equip their workforce to succeed. They’re seeking the best talent while simultaneously building a corporate culture that fosters growth and innovation.

    In the past, working in corporate America meant the employee expectations and environment within a company was largely undifferentiated across the board. The recipe for success was rather simple—start at the bottom, put in your time (over-time we might add) and spend your life working your way up the corporate ladder at one, or maybe two companies.

    Although “putting in your time” is a well-received sentiment shared by the majority of Americans, the truth is, values and culture in the workplace have shifted creating an environment where employees are increasingly gauged on their contributions and efficiency.

    So what differentiates a company’s corporate culture anyway?

    Glad you asked! In short, there are several emerging and integral components to creating a productive, comfortable, fun and symbiotic working environment. Delivering a great corporate culture isn’t easy and stems from a combination of selecting the right people, physically choosing the right environment, implementing standards that promote creativity and most importantly, a top-down commitment to adoption.

    In the human resources department today, finding people who will mesh well in your corporate environment is just as important as their relevant skillset and qualifications. Highly sought after people include those who not only stand behind the values and mission of the company, but who also serve as a collaborative team member and self-driven contributor.

    Can you remember the last time you were at the DMV? Well no offense to the DMV, but the dim lighting, bulky somewhat barrier-like reception counters and cramped seating areas aren’t exactly conducive to productivity let alone even the slightest amount of enjoyment for that matter. Gradually, more companies are seeing the collaborative and social benefits to open architecture in place of isolating employees in dark cubicles.

    In terms of company-wide standards, gone are the days where employees begrudgingly fall in line and conform to the more closed off traditional hierarchy structure. It’s more important now than ever to set an organizational policy that is clear and equitable, but also leaves room for improvement and personal creative liberties. Taking these points into consideration is necessary to retain exceptional talent. Today’s workforce embraces flat organizational structures where they feel comfortable approaching and contributing on all levels of the organization.

    Lastly, send clear messages from the very top of the organization to the very bottom. The most well thought out and designed visions can be useless if they cannot be effectively communicated and adopted by all employees. However cliché, “leading by example” will instill more motivation and faith than instituting policy changes that merely force their hand.

    There is a reason companies like Google and Facebook are sought after places to work and it’s not just amenities like the slide in the lobby, but let’s be honest, that’s part of it!