The Benefits Of Visual Stimulation when Redesigning your Office
Guest blog post by Reno, founder and director of Enigma Visual Solutions of London
When attempting to create the ideal office design, there are a huge number of things to consider, including the amount of space available, the type of work that needs to be carried out and the practicalities of the layout itself. However, there is also a widespread acceptance that offices should provide a multi-sensory experience. Out of all of the human senses, perhaps the most important one to consider for a workplace design project is sight. In this article, we take a closer look at the benefits of providing your workforce with visual stimulation.
An obvious source of visual stimulation in an office environment comes from the color scheme you choose and studies show that different colors impact upon employees in different ways. As an example, research published by the University of Texas found that beige, grey and white offices contribute towards feelings of depression. By contrast, Forbes report that green has been linked to increased creativity and productivity, while red can reduce concentration and analytical thinking. Pink has the ability to calm people down, meaning it could be useful for meeting rooms or other spaces where heated discussions can occur, while blue is the most universally accepted color. Natural Light and Biophilia.
One of the most simple steps you can take it to make sure employees have visual access to natural light. Indeed, a 2014 study published in the International Journal of Molecular Sciences highlights the way such access can boost the circadian system, which is associated with positive mental health and improved sleep, therefore aiding concentration. Similarly, the visibility of other natural or biophilic elements can also lead to improved business results. For instance, plants in an office environment can boost productivity, creativity and well-being, according to findings from the University of Exeter, especially when staff have some creative control over their own work station. “Natural materials like wood spark positive biophilic effects,” explain Kristin Mueller and Melissa Marsh from PLASTARC, in a post for Work Design Magazine. “Additionally, avoiding a sense of crowding in the workplace and providing clear sight lines between co-workers helps contribute to productive, healthy work environments.” Office Branding Finally, you can increase the visual stimulation of your office through intelligent office branding, which has a number of potential benefits. In addition to presenting your premises as a professional workplace to any visitors, branding can help to keep workers task orientated and remind them they represent your business. However, branding does not simply need to consist of company logos or color schemes. A well-placed slogan can be a source of inspiration, while quotes that are in-keeping with your core brand values can increase motivation.
Reno is a founder and director of Enigma Visual Solutions, one of the leading office design companies in London, specializing in retail designs, graphic productions, signage systems, office refurbishment services, event branding, office interior design services and much more. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on twitter.