America’s second largest city is all about its food. The city of angels competes with New York for the title of the nation’s culinary capital, and there’s a strong argument that LA might just be winning. From high-end, fine dining and Hollywood power-lunch institutions to gourmet food trucks and probably the best Asian and Latin American food in the country, the choices are endless. Famed for innovative cooking and a willingness to be unconventional, it’s no surprise that tech and food have become one of LA’s hottest new fusion recipes. Here’s a selection of some of the many food startups being cooked up.
Move over Martha Stewart, Tastemade’s here. This network creates food and lifestyle videos covering everything from recipes, to travel destinations, to where to shop for food. The startup focuses on reaching millennial consumers via mobile devices, and they’re pretty good at it. At the end of last year the startup had 100 million monthly active viewers on Tastemadenow and over 1 billion views of its content across all platforms.
Out of the Box Collective delivers food boxes directly to your doorstep throughout Southern California. Their boxes feature fresh produce from local farmers markets and producers alongside suggested weekly meal plans. The company puts an emphasis on organic, pesticide free and local produce; and covers everything from veggie basics to gourmet treats.
Winc offers customized subscription based wine. This company cuts out the middleman and sources great quality, fairly priced wine directly to consumers based on their preferred wine tastes. All of Winc’s wine comes with a tasting video as well suggestions for food pairings. They also include a recipe for one specific dish that would pair well the wine you receive, and in depth information about the winemaker, type of grape and region where the wine was made.
Foodstirs offers baking kits designed for families to bake together and create memorable experiences in the kitchen. The startup makes a range of different kits from simple pancakes to complex cake mixes that are available in single packs or on a subscription service. Foodstirs boasts Sarah Michelle Gellar as one of the co-founders.
Appetize is specialized payment platform for food and beverages at live concerts and sports events. The platform has an extremely reliable point of sale solution that cuts down on transactions times and is used in venues such as Madison Square Garden and Lincoln Financial Field. Using the mobile app, customers can order drinks, food or merchandise from their phones, cutting down on waiting time and making for a more efficient experience.
Saucey makes it easy for customers to get their sauce on by providing on demand alcohol deliveries. The app connects customers with local liquor businesses and delivers their orders to them within 20 to 40 minutes. The company has expanded its operations beyond LA to San Francisco, San Diego and Chicago with Dallas coming soon.
Thrive Market is similar to an online Whole Foods, but for people who are budget sensitive. The online retailer features over 2,500 health foods, vitamins and home goods. The company operates a Costco style model with paid memberships. Members are able to buy goods at around 25 to 50% less than retail prices and they are delivered directly to your door!
Farmscape is California’s largest urban farming company. The startup designs, installs and maintains urban farms that supply local customers with organic produce. The company was inspired by the victory gardens of the 1940s, has installed over 400 urban farms. They currently maintain more than 150 plots.
Veestro delivers gourmet, organic, 100% plant based prepared meals anywhere in the continental US – and all they require for preparation is to be heated up. The startup offers a range of different plans, from one-off meals and juice cleanses to full on weight loss programs. With 12 meals and a juice priced at $99, the service is competitively priced.
Sucheff delivers everything you need in just the right proportions to cook delicious meals right at home. Fresh, organic and local ingredients are carefully packed and delivered the same day to ensure they are still fresh in the evening when customers will cook them. Meals costs $10.99 when you subscribe to 6.
Native State Foods produces health conscious foods. The company was the first to introduce Pinole, and ancient Aztec power food, to the US market. Pinole claims to be more nutritious than oatmeal, and the startup produces a range of hot cereals using the food and also plans to roll out a series of other pinole based foods – such as baking mixes and bars.
Founded by actress Jessica Alba, the Honest Company produces a range of eco-friendly, natural products for babies and homes. The startup was founded to provide healthy baby food and produces premium organic infant formula food as well as a range of supplements for adult men and women. The company has been phenomenally successful since launch.
Nomva was founded by two 22-year olds and produces snacks made from a blend of cold pressed organic fruit and vegetables combined with immune supporting probiotics. Available in individual serving pouches, they’re a healthy way to get energy on the go. Current choices include Apple, Blueberry and Kale.
Don’t feel like cooking? Soylent’s got your back. Soylent is a meal in a bottle that’s designed to provide all the nutrients you need. One jug of soylent is supposedly enough to nourish an adult for a whole day! The product comes in the form of powder and oil, and needs only to be mixed with water. Designed by programmer Rob Rhinehart, it’s the ultimate time saver for very busy people.
Dysh allows users to find and share individual menu items. Users can instantly find the best versions of dishes in different restaurants, which tallies votes from the community, or see what the highest rated local dishes are. The app has teamed up with a range of YouTube stars to help with promotion.